MadChromed

About my study

ESSCA Angers

ESSCA Angers is a renowned business school that has been shaping the future of business leaders since its establishment in 1909. With a strong commitment to academic excellence and global perspectives, ESSCA offers a diverse range of programs designed to prepare students for success in the dynamic world of business.

ISEG Bordeaux

An institution shaping future marketing, communication, and business professionals. With a strategic location, industry connections, and practical curriculum, ISEG Bordeaux empowers students to thrive in dynamic markets. With a 40 year old experiences, this school is one a the few internationally accepted.

Major skills learned

Global brand communication management

Team managment

Video editing

Speaking advising

Advanced Management Skills

Crisis management

Photography

SEO / SEA

Strategic / Operational marketing

Corporate Social Responsability

Business developement

Event organisation

Lacoste
2022
Asked: Communication strategy, predictive Marketing
Lacoste is a major sport-fashion brand worldwide. Seen as a very wide brand making from very technical tennis sport-wears to high-end fashion pieces. Lacoste was looking to make the Cool-Hunters closer to Lacoste through their values, their engagements and specials communications.


Aigle
2022
Ranked: 1st in Bordeaux ; 2nd of all campus
Asked: Brand strategie, communication strategy
Aigle was an important young brand some decades ago. Today, it has fallen more in an elderly brand for young people. Our goal was to create a full new brand strategy to emerge back into the mind of consumer with all it differences.


Joué Music
2022
Ranked: 1st in Bordeaux
Asked: Brand strategie, communication axel, communication strategy
Joué Music Instruments is a new brand that propose interactive music equipment for the family. In a new business development approach, JMI has asked us to find a way to place their new toy « Play » as much possible home for as little budget as possible.


Placéco
2021
Ranked: 2nd in Bordeaux
Asked: Wording, Brand developpement, Business developpement, Event organisation, Communciation strategy
Placéco is a newly created mix of a journal and professional community. After a successful first year, our mission was to boost the number of adherents, boost the implication of already adherents, and propose a new interface. Also, we had to organize a special, unique event during the year.


Internships

Shop-Racing.com
2023
Title: Communication & Marketing Manager
Missions : SEO, Marketing project, Communication & Marketing + Customer journey strategy, content production, brand image management
Shop-Racing.com is a french brand selling instrumentation for racing cars from beginners to expert drivers and teams. Exclusive reseller of AIM in France and having its own LTE/HF radiocommunications devices, Shop-Racing is a key company for french championship. Pushing the boundaries of previous communications to make Shop-Racing top of mind in her field.


Kala
2022
Title: Digital Communication Manager
Missions : SEO, Newsletter, communication making, Developping communication strategie, Marketing research
Kala is a French industrial brand, developing, producing and selling high-end laminators for wide-format finishing. Interested in keeping their leader position and preparing themselves for new threats, I joined the team to work on their digital presence and to develop their communication. This was a success as the following numbers tell : Impression +263% ; Account apparitions +235% ; View on page +346% ; Unique visitor +273% ; Followers +41% ; Web traffic +51%


La Réserve Pornichet
2022
Title: Communication and Event Assistant
Missions: Produce communications, Develop brand community, Organise Event
La Réserve is a wine specialized bar in Pornichet. Serving special dishes accordingly to the wine specification, this bar is consumer-experience centered. Following the decision to open this experience to less acknowledge wine people, I worked on the development of the community in a business development idea. Also, as experience was our key-word, we organized special events for our customers; in which I have been able to discover how events were conducted.


Student associations

Ionis Motorsport association
2020-nd
Founder / President
IMA has one simple goal. Make motorsport accessible to neophyte. More and more younger people are interested in motorsport, but find it hard to step in. We make it possible through in school and outdoor events!


Team Promo
2021-2022
President
Team Promo makes the link between our school and the necessity of students on students fair. From preparing the fair, finding the right students, completing forms and debriefing. This is an important commitment for our school, as we believe students speak the best about what they are studying.